Is Direct Mail a good marketing strategy for my restaurant?

I've opened a new restaurant in my town. I'm trying to think of different ways to advertise it. I was thinking of establishing a direct-mail marketing (postcards) to help my business. An appealing offer makes a psychological barrier that prevents a postcard from being discarded. So, I'm thinking of including a coupon code in the postcard to get an additional discount. What do you think about the idea? Will this work? I've contacted a direct mail service provider for this. I've chosen some postcard designs but haven't finalized them yet. I would like to know the trending postcard designs and also your valuable feedbacks.
What do you guys think about this?
Thanks in advance!!!
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