Can I open 2 separate Hippostcard stores under the same email?

I have 2 major lines of inventory.
Postcards and Advertising.
I would like to have 2 diff stores for it on hippostcard as I am afraid it would dilute each others presentation if mixed together.
Can I do this under the same email address or do I need to get a new email address for the 2nd store?
I would NOT use eBay sync on either store.
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