1947 Advance Patterns Fashion News Vintage Sewing Catalog J.C. Penney

This vintage 1947 Advance Patterns Fashion News catalog from September offers a fascinating glimpse into post-war American fashion trends. Featuring hand-drawn illustrations of stylish women's and children's dresses, blouses, and skirts, the catalog showcases elegant designs typical of the late 1940s, including tailored dresses, afternoon wear, and playful accessories. The cover highlights a chic woman in a belted dress and hat, standing beside a classic convertible car, symbolizing the prosperity and optimism of the era.Produced by the Advance Pattern Company and distributed by J.C. Penney Co., this catalog reflects the importance of home sewing during the 1940s. Pages include detailed descriptions of fabric requirements and sizes, along with charming section titles like "Saucy Sorcery" and "Sleight-of-Hand." Measuring approximately 10.5 inches tall, this ephemera piece is a valuable collectible for vintage fashion enthusiasts, sewing pattern collectors, and history buffs. It also provides insight into mid-century home economics and retail marketing strategies.The catalog's paper shows natural aging with light stains and edge wear, adding to its authenticity and vintage charm. This is an exceptional find for those interested in 1940s fashion history and the golden age of home sewing.

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